Your next ad may already be sitting in your Instagram account.
You've been posting on Instagram for months, maybe years. Some of it lands. Some of it disappears. Some of it you wrote yourself, and some of it AI probably helped you get out the door faster. And somewhere in the back of your mind is the thought that you should probably be running ads by now.
So which post do you put money behind?
That's usually where it stops. You want to advertise. You just don't want to spend money finding out you picked the wrong post.
I built the Find Your Next Instagram Ad Review to answer that one question for you.
I'll look at the offer you want to promote, the page you send people to, your Instagram Insights from the last 90 days, and the content you've already made. Then I'll come back with 3 ideas I'd consider putting money behind, and I'll tell you exactly why I picked each one.
Those 3 might be:
You get a personal video walking you through all of it, plus a written summary you can keep.
Enrollment is open September 28 through October 2, 2026, or until all 10 reviews are purchased. Trouble checking out? Email me at karen@karenjnelson.com and I'll help.
Here's what I hear most often from business owners who haven't started advertising yet. They have plenty of content. What they don't have is a way to tell which piece is worth money.
So the whole thing sits on the someday list.
Or the other version: they boost the post that got the most likes, nothing happens, and they walk away deciding ads don't work for their business.
After this review, you'll know which 3 pieces of content I'd start with, and what I'd change about each one before it runs.
You'll also know why I picked them, and that's the part that keeps working after the review is over.
Because once you've watched someone go through your content the way an ads manager does, you start seeing your own posts differently. The next time you publish something, you'll have a better sense of whether a stranger could actually follow it.
That's the real thing I'm handing you: a clear answer for right now, and a way of looking at your own content that you get to keep.
I can't promise you an ad that performs. Nobody can honestly promise that, and testing is the only thing that ever settles it.
What I can tell you is that you'll stop guessing.
They already know you. They bring context to the post.
A stranger has to understand it quickly and know what to do next.
Organic performance gives us real information. Saves, shares, watch time, and reach can all help us spot the messages that are connecting with people.
But paid is a different situation.
Your organic followers already know who you are. They understand what you do, and they have context for the things you talk about.
An ad usually shows up in front of a stranger.
That person has to understand the content fast, recognize that it's for them, and know what to do next. And the post has to connect naturally to the offer and the page you're sending them to.
Which is why I won't pick your recommendations based on which posts got the most likes. I'll look at the whole path, from the content to the offer.
It's the same story if AI helped you write the caption. AI is good at getting words down fast, and there's nothing wrong with using it that way. What it doesn't have is your actual Instagram Insights: which of your own posts already got real people to stop scrolling, and why. I can't know that without you sending it to me, and neither can AI.
You'll send me:
Then I go through each piece the way I would if I were about to spend money on it: how it reads to someone who has never heard of you, how naturally it leads to your offer, and what I'd want changed before it ran.
I weigh all of that against what your last 90 days of Insights are actually showing.
The part you're paying for is the judgment at the end. Which 3 ideas I would put money behind, what I'd change about each one, and why.
Sometimes the answer is that a concept looks promising but you should publish it organically first and see what happens before you spend anything on it. I'll tell you when I think that.
And if I recommend creating something new, I'll give you a hook, a basic structure, talking points, and a possible call to action. You'll write the finished script and caption.
A good ad can't do much for an offer a stranger doesn't understand, or a page that drops the thread that got them there.
So I also do a light readiness pass on your offer and the page you send people to. I'm checking that they carry the same message as your content, and that a first-time visitor knows what to do next.
This isn't a full offer, sales page, or funnel audit, and I won't rewrite your offer or your page. But if I see something that's likely to make advertising a waste of money right now, I'd rather tell you before you spend it.
I'll record a private Descript video walking you through what I found and talking through each recommendation, so you're hearing the reasoning and not just reading the conclusion.
Watch it whenever it suits you, and come back to it when you're ready to make something.
A 1 to 2 page PDF with a short read on how ready your offer is for paid traffic, your 3 content recommendations, the most important changes I'd make to each one, anything I'd deal with before putting money behind the offer, and a link to your full video review.
You can send me one clarification email within 7 days of getting your review, for questions about the recommendations I gave you.
Reserve one of the 10 spots for $197.
You'll get an intake form and a simple illustrated guide showing you exactly how to find and send your Instagram Insights.
You'll tell me about your business, the one offer you want reviewed, how it's sold so far, and what you're hoping advertising could do for you.
Please send the completed intake within 5 calendar days of purchasing.
I'll go through the offer, the destination page, the Insights, and the content you've sent.
Your delivery window starts when I have everything.
Your video and PDF arrive within 7 to 10 business days of your complete intake.
Then you decide what you want to make and test. You'll be the one creating, setting up, running, and monitoring anything you choose to try.
I'm Karen Nelson. I've been running Facebook and Instagram ads for established service, education, and expertise-based businesses for 10 years, and my agency has generated more than $10 million in client revenue.
That's the resume version, though, and it leaves out the part that probably matters more to you.
I had a computer in my house when I was 3 years old. My dad built them from scratch, I worked at his computer company, and I was soldering circuit boards as a teenager. Later I taught elementary school, and I was the only teacher in my building sending digital newsletters in the early 90s. When people hear "former teacher who runs Facebook ads," they tend to miss the part where I've been the weirdly-ahead-on-tech person my entire life. That's the part that actually matters for your ad account.
I started this business because I needed it to work. There was tuition to pay, and I was burning out in a job that was wringing me out day after day. I loved teaching. I just couldn't keep doing it the way it was asking me to.
So I started running ads, and it turned out I was good at it, and it turned out I could build something that let me be the kind of mom I wanted to be. A lot of the women I work with are somewhere in their own version of that story.
My agency is small on purpose. I have two grown-up kids and parents who are getting older, and I built this to fit around the people I love rather than the other way around. It's mostly women on the team, which is also not an accident.
I'm telling you all of this because a review like this is a fairly personal thing. You're handing me the offer you've built and the content you've made, and asking me what I honestly think of it. I'd want to know who was on the other end of that too.
There are also a few categories I don't work with at all: e-commerce as the primary business, MLMs, financial services, insurance, and offers built on prohibited or high-risk advertising claims.
If you buy and I don't think you're eligible, I'll tell you before I begin and refund you.
This is a review. I'll look at what you have and tell you what I'd test and what I'd change. You do the making and the running.
Which means it doesn't include ad copywriting, Reel scripts, graphic design or video editing, organic Instagram strategy, audience or campaign setup, technical Ads Manager support, ad placement, or ongoing management. It also isn't a complete funnel, offer, or sales page audit.
I'll flag anything that looks like it might run into Meta's advertising policies. I can't guarantee Meta will approve a particular ad, though. Approval can only be confirmed once an ad is actually submitted, and their systems and policies change constantly.
Yes. I need access to your Insights so I can look at more than the public likes and comments. You'll get an illustrated guide showing you exactly what to send, so you don't have to go hunting.
Then I won't pretend otherwise. Your 3 recommendations don't all have to be existing posts. I might suggest adapting something you already have, or creating something new. If it's a new concept, I'll explain what to make and why I think it's worth trying.
Within 7 to 10 business days after I have your complete intake and your Insights. The clock starts when I have everything, not on the day you purchase, so getting the intake back quickly is the thing that moves it along.
Yes, one clarification email within 7 days of getting your review. That's for questions about what's in your recommendations. It isn't a second review, rewritten copy, implementation help, or new strategy.
I'll tell you before I start, and refund your payment. Once I've begun going through your materials the review becomes nonrefundable, since it's custom work at that point.
Not as part of this. But it is what my agency does: done-for-you Facebook and Instagram ads management for established businesses. That's $3,000 a month with a 4-month minimum.
If you hire us within 60 days of getting your review, I'll put your full $197 toward your first month.
You don't need to be anywhere near ready for that to buy this review. Most people who buy this one won't be, and that's completely fine.
You don't need to build a whole set of ad graphics before you know what message you want to test. There's a good chance something you've already posted is the right place to start.
You just need someone to tell you which one, and why.
I'll help you find it.
Enrollment is open September 28 through October 2, 2026, or until all 10 reviews are purchased. Trouble checking out? Email me at karen@karenjnelson.com and I'll help.
You'll be responsible for creating and implementing anything you choose to test. Advertising approval and performance are not guaranteed.